The economic vice president, Efraín Medina, highlighted his intention to “market and internationalize the products of our fashion companies”
Tenerife – 02/15/2017. The economic vice president of the Cabildo, Efraín Medina, presented the new image and functionality of the Tenerife Moda website, Tenerifemoda.com, with improvements in its programming and in its business directory. It facilitates tools that favor and make it easier for users to locate brands online (via the internet), and offline (physical locations of points of sale). The objective of this restructuring is to adapt it to the market and latest technologies.
Efraín Medina reported that “the main objective is to market and internationalize the products of companies belonging to Tenerife Moda. We show that this program is already of age, and that it has become a reference that makes public and private sector go hand in hand. “It is,” he added, “a window more open to the world, which adds to the purpose of generating wealth, commerce and employment.”
On the other part, the Director of Tenerife Moda, José Eugenio Sánchez, who was also present at the appearance before the media, insisted that “consumer habits grow and we have to grow with them, and bet on having greater productive and economic capacity “. And the head of the company that has carried out these updates ‘Internetísimo’, Josué Fumero, emphasized that “we will value our brands, so that they can be known and acquired anywhere in the world.”
The business directory is grouped into three categories: Fashion, Crafts and Workshops. Each of them and their forms have a more prominent presence, with a determined commitment to show quality content. It offers quality and relevant information content. This will result in a clear increase in the confidence of potential customers.
To facilitate the accesses that allow users to locate and buy products from companies of Tenerife Moda, the site will show images and videos of the products, as well as a wide listing of locations (either online or offline), to acquire them. It offers, therefore, a more conclusive and definitive knowledge for the visitor in order to buy.
It should be noted that since the creation of the website Tenerifemoda.com, visits have been increasing year after year multiplying by 20, compared to 6 years ago. In this regard, it should be noted that the average number of visits is 6,000 per month, with an upward projection of 67 percent; And in months like the one in which the Fair is celebrated this figure quadrupled, which suggests that, in short, this portal will exceed 100,000 active visitors.
