10 years of the Tenerife Moda Young Designers Contest.
Beatriz de la Rosa, with her collection ‘The Expression of the Abstract’, won the highest award of the VIII Young Designers Contest held at the Santa Cruz Fairgrounds and in which five finalists participated. After eight editions, this national contest organized by the Cabildo de Tenerife, is consolidated as a platform to promote entrepreneurial projects and new values of the sector.
The event was attended by the President of the Canarian Government, Fernando Clavijo; the economic vice president, Efraín Medina; the mayor of Santa Cruz, José Manuel Bermúdez; the director of Tenerife Moda, José Eugenio Sánchez Giusepe, as well as representatives of the fashion and clothing sector and numerous local and national media.
The staging, set with light effects, sound, audiovisuals and performances, was attended by 40 models under the artistic direction of Marco Marrero and María Díaz. Likewise, the contest was broadcast live by streaming to the whole world through the official website of Tenerife Moda (www.tenerifemoda.com) and the institutional television channel Tenerife TV, http://canaltenerifetv.com/channels/archivo-corporativo.
The gala, presented by Canarian journalist Pilar Rumeu, was a novel fashion show on the catwalk, which presented the proposals of the five finalists of the contest, and as a guest designer closing the show was Madeira designer Sandra Vieira, who presented her fall-winter collection, “Wintermoon”, based on the moon in its different phases, a casual, sensual and cosmopolitan style for a woman with an exquisite taste. Asymmetrical lines that came together to enhance sensuality.
The proposal of the designer from Tenerife, Beatriz de la Rosa, with the collection “Expression in the abstract” that got her selected as a finalist of the contest, expressed through her spectacular prints her training as a graphic designer. According to the designer herself, her collection is inspired by the artistic movement that took place in the United States after the Second World War under the name of “Abstract Expressionism”. The catwalk of her designs was not without surprises, like that of a skirt’s tail used as a head scarf, giving a masterful twist to the garment.
The jury valued the originality, quality and creativity of the designs presented, as well as their innovation and adaptability to the market and their viability as a commercial product. In this sense, the economic vice president, Efraín Medina, has not missed the opportunity to remember that “this contest goes beyond the show, and it is a business opportunity for these young designers, being this proved by the winners in previous occasions.”
The main objective of this contest is to encourage the appearance of new values in Fashion Design and textile clothing. It aims to encourage all young designers in order to start their journey in the area of fashion creation and support an industry, such as textiles and clothing, which has already established itself as a strong and dynamic sector.
The Young Designers Contest has been consolidated at a national level and most of the participants who have reached the final in previous editions are already working in the textile sector or in entrepreneurial projects related to fashion and advised by the Economic Development Department of this Island corporation.